Individual report investigating the mobile phone usage by the UBIC Essay

Individual report investigating the mobile phone usage by the UBIC students - Essay Example The increase in use of smart phones in this institution has grown to the height that is commercially important especially to the mobile manufacturing companies. This was the major reason behind conducting a research on the use of mobile phones in this institution. There were several driving factors towards conducting this kind of research. An escalating use of mobile phones had raised legitimate concerns that were both positive and negative in different ways. Some could be derailing education while others were equally profitable. In the aspect of profitability the use of mobile phones in this institution could be exploited businesswise. This includes; to know if students use mobile phones in the University of Brighton’s International College and the type of mobile phones they use, to know their rate of use of the mobile devices, to determine the impact of the use of mobile phone in this institution, to help know how viable the business of selling mobile phones could be, to gather vital information that could be useful in improving the quality of education in the institution, to determine how various mobile applications are useful to consumers, specifically students and how their usage could lead the growth of mobile business. Several data elicitation methods were put into place with the primary source of data gathering being face to face interview and questionnaire filling in. Nevertheless, every aspect of data gathering methodology was vital in the final report. The following were the methods used in finding out what exactly was going on in the institution. Interview has been one of the major data gathering methodology of all time since it involves one on interaction with the correspondent. This therefore leads to gathering of first hand information that could reflect the true state of the mind of sincere correspondents. In this study thirty students from in The University of Brighton’s International